E-commerce strategy consulting with integrated agency
We bring our expertise to boost your performance on the marketplaces
Founded by Amazon alumni
Our expertise
Strategy
Conduct a 360° audit of the business to identify the brand’s strengths and areas for improvement
Define the best roadmap to achieve your objectives
Choose the most effective business model—marketplace, retail, or hybrid
Optimize the product mix by sales channel
Implement an effective pricing strategy
Control the distribution of your brand on Amazon.
Manage the business relationship with Amazon (e.g., annual retail negotiations)
Structure the organization of the team and the processes
Selection & Brand Image
Identify growth opportunities related to SEO
Maximize the quality of your product pages
Optimize each key element: attributes, product page content, back-end content, keywords, and images
Leverage the power of copywriting and content creation to meet business objectives
Create or enhance the quality of your brand store (Amazon brand boutique)
Implement processes for optimizing customer reviews: management processes, use of tools, and activation of the Vine program for new products
Availability and Operational Efficiency
Analyze the operational structure of your e-commerce business: costs, processes, and supply chain
Identify improvement opportunities to meet business objectives: cost reduction, better service quality, faster delivery promises
Obtain the Prime badge, a guarantee of fast delivery for customers
Optimize the mix of Fulfilled by Amazon, FBA Pan-EU, FBA Small & Light, Fulfilled by Merchant, and Seller-Fulfilled Prime
Deals and Promotions
Define an effective marketing strategy: establish a promotional activity roadmap
Activate deals & coupons levers and optimize the Amazon promotional calendar
Leverage all available growth drivers effectively: subscription programs, activation of B2B offers/discounts etc…
Market intelligence
Identifier les niches à fort potentiel dans votre catégorie de produit
Effectuer un benchmark précis des concurrents, identifier leurs forces et axes d’amélioration
Etudier un segment de marché spécifique afin de valider/invalider un business case de lancement de gamme
Compliance, Regulation & Account Health
Auditing the business to ensure your brand complies with all Amazon policies, including those related to sales, advertising, and content
Verifying compliance requirements for the products sold by your brand: safety standards, quality, labeling, certifications
Protecting the brand’s intellectual property rights by monitoring potential violations and taking corrective actions
Monitoring and alerting on major regulatory changes. Training the brand’s team on regulatory requirements and Amazon policies to avoid violations
Managing account health on a daily basis: analyzing performance indicators and implementing proactive corrective actions
European and Global Expansion
Define an international development strategy: prioritize markets, establish a roadmap, set objectives, and determine necessary resources
Optimize international logistics operations
Assess the actions, resources, and costs required for a successful launch: catalog creation, product page translations, customer service, logistics costs, compliance
Create and manage the marketing strategy in new countries: promotional strategy, advertising
Advertising
Define the most suitable advertising strategy based on the brand’s needs and objectives
Design and launch advertising campaigns: Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP according to set goals
Analyze data to select and optimize keyword lists
Conduct regular audits of advertising campaigns to identify areas for improvement
Maximize advertising performance based on your objectives (Awareness, Consideration, Purchase)
Data & Reporting
Analyze and interpret data to develop action plans: sales data by country, stock performance, traffic, content quality, conversion rate, advertising, etc.
Provide regular business reviews to track results against the objectives set in the roadmap
Understand and implement the right tools needed to manage the activity
Tools & IT Integration
Ensure the efficiency of your data synchronization systems (e.g., stock, content)
Implement the right tools needed to manage your business
Integrate your data streams via API or data integrator
Develop custom technical solutions to meet your specific needs
Our Service Offerings
Consulting & Strategy
We conduct an in-depth analysis of your business, formulate our recommendations, and help you implement them in the most optimal way
Outsourced Account Management
We take full control of your Retail/Marketplace activities: we combine strategy and execution of all operational tasks
Training
We train your teams on all topics related to Amazon account management
Transaction Services
We support you in your Amazon business acquisition/disposal project
Tech Tools
We develop custom tools to automate tasks and achieve operational excellence
Who are we ?
We put our combined 15+ years of experience at Amazon for the benefit of our clients
David Chiche
Co-founder
After a career start in Banking & Finance, David has spent 5 years among Amazon’s Marketplace and Retail departments. He held the position of Key Account Manager, in charge of programs aimed at improving the delivery performance of third-party sellers. He then endorsed the role of AVS (Amazon Vendor Services) Manager, responsible for the Health & Personal Care categories (Daily Essentials, Baby Care, Nutrition, Pharmacy, Sensuality) in the Retail business. In this role, he supervised the teams in charge of relations with key accounts across Europe. He is an expert in the negotiation cycles between Amazon and its suppliers (SMEs and large international groups such as Procter&Gamble): setting up annual agreements, defining ‘ joint business plans’.
David is a graduate of ESSEC (Grande Ecole) in France and the University of Queensland in Australia.
Franck Vaillant
Co-founder
Franck worked for nearly 10 years at Amazon in the Marketplace France department. After joining the company as an Account Manager, he held several positions: product manager, program manager (FBA, Prime Shipped by Seller, Deals), then manager of the in-house agency ‘Strategic Account Services’ for France. In the latter capacity, he developed a comprehensive service offering delivered to 200+ sellers (500MM+ business volume) operating in all categories, via a team of 20+ consultants. He is specialised in logistics (operational efficiency, FBA, PEV, PanEU etc…), marketing (advertising, SEO, promotions) and team organization (business structuring, skill clusters etc…)
Franck is a graduate of Grenoble Ecole de Management (Grande Ecole) and Griffith University in Australia.
Our Principles
Customer Obsession: We bring the highest level of commitment and standards to our clients. The quality of our service is our top priority.
People Focus: The best teams deliver the best work. We are particularly attentive to recruiting, developing, and nurturing our team.
Data-Driven: We base our audits, roadmaps, recommendations, and decisions on tangible data.
Long-Term Vision: When there is a trade-off, we always prioritize long-term performance over short-term results.
They talk about us
Legal Notice